Dashboard and lifetime value

Reading the Overview

The Overview answers one question: what is a captured customer worth to us? Everything on the page is built from real scans at your counter, so the numbers only move when a card is scanned and a ticket amount is entered.

Customer lifetime value

The big number at the top of your Overview is average customer lifetime value , or LTV. It is the reason the whole system exists.

Your coach

Next to your lifetime value is a panel called From your coach . Each month it leaves a few short notes about what your numbers say and what to do about them.

Revenue, dayparts and campaigns

Under the tiles, three panels show where your revenue comes from, when it comes in, and which card earned it.