Revenue, dayparts and campaigns

Under the tiles, three panels show where your revenue comes from, when it comes in, and which card earned it.

Tracked revenue by day

A day-by-day line for the period. The subtitle tells you how many days had activity and which day peaked. Use it to spot the effect of a push notification or a promotion: a good broadcast shows up as a bump within a day or two.

When guests walk in

Visits, share, revenue and average order for each daypart, in store time: the clock at the store where each visit was scanned, not yours or the guest's. A 9 am visit in Calgary counts as morning, even for a brand based in Toronto. The label says which zone, like "store time (Eastern)", or "each store's own time" for a brand across time zones. Only dayparts that had visits are listed, so a store that closes at 4 pm won't show empty evening rows.

The headline sentence tells you where visits concentrate. If evening has the visits but afternoon has the higher average order, that's a scheduling and staffing insight as much as a marketing one.

Campaign performance

One row per card: how many were issued, how many visits they produced, and the revenue those visits generated. This is the panel that settles arguments about whether a coupon "worked". A coupon that issued 264 cards and produced $3,500 of tracked visits paid for itself, and the stamp card those guests moved onto is where the long-term revenue lives.